Understanding China’s IT Outsourcing Market
The Challenge
A private equity firm was planning on investing in the Chinese IT outsourcing industry, and wanted a better understanding of the Chinese market and how it compares to India’s. The challenge was in conducting secondary research in Chinese and English to identify major Chinese outsourcing firms, and then conducting primary research to understand business models and industry trends.
Our Approach
After consulting with the client to clarify their objectives, we designed a three stage research framework involving both secondary and primary research to help the client understand the Chinese outsourcing market. Leveraging our experienced industry researchers, we gathered information on IT outsourcing in China and India, and identified the top 50 players in the Chinese market. We surveyed industry experts to get a comprehensive understanding of these companies’ business models, and our primary researchers conducted additional in-depth interviews to better understand the trends and dynamics of China’s emerging outsourcing industry. Our analysts compiled our insights into a detailed report which was professionally designed by our graphics team before being sent to the client.
Our Solution
Our report provided the client with a detailed overview of the Chinese outsourcing industry. Based upon SmithStreet’s research, the client was able to make an informed investment decision and reaffirmed its original plan to invest in the Chinese market.