A US-based cosmetics company wanted to launch five cosmetic and hairstyling brands in the China market. An important part of this process was creating Chinese names for its products, whose English names projected a young, sassy personality and often involved puns and American cultural references. The client needed product names that would to project the same brand attitude in a way that could be understood by Chinese consumers.

A trade group was planning a campaign to promote the creative industries of a European nation in China. Before initiating the campaign, they wanted to know how their country’s design was perceived by Chinese industry experts, academia and other key opinion leaders (KOLs), in order to gain insights into how they could most effectively build awareness of the country’s design in China.

A professional services firm wanted to publish a thought leadership piece about the issues faced by Chinese companies going global, in order to establish its expertise and drive demand for its services.