Branding
While China may not yet be originating many well known international brands, China’s consumers are among the most brands conscious in the world and their buying power is rapidly increasing. SmithStreetSolutions Branding Services leverage our China market experience, knowledge of Chinese consumer culture, and relationships with media, government and industry experts to help your firm build a strong brand in China.
Brand Creation:
- We help localize your brand by creating brand and product names appropriate for your targeted consumers
Brand Positioning:
- We help you understand and improve your brand’s position by interviewing Key Opinion Leaders and consumers.
Public Relations:
- We improve your brand awareness by leveraging our media connections and online marketing to broadcast your brand story.
Consumer Research:
- We conduct secondary and primary consumer research and competitor analysis to understand the market for your products and services.
Marketing Material Design:
- Our marketing experts collaborate with our graphics designers to create marketing and promotional materials to support your branding and PR strategies.