Global Market Research
Global market research capabilities are essential for your company if you wish to enter new markets or industries, develop and market new products, or identify business opportunities. However, conducting global market research is a complicated and time-consuming process, from the design of the initial survey, conducting the research across multiple languages and time zones, and finally analyzing the results. Being able to ask the right questions in the right way and making sense of the responses is a product of both experience and expertise.
SmithStreetSolutions’ global market research experience enables us to design, execute, and analyze primary research customized to your requirements. Our team works with you to identify the best survey methodology for finding the information you need, and then applies our experience in survey design to create questions that will elicit valid and useful responses. Our interviewers are skilled at both face-to-face and telephone interviews, and our access to multilingual talent in New York and Shanghai enables us to effectively conduct global market research across languages and time zones. Once the survey has been successfully conducted, our analysts consolidate and package the survey data to turn it into actionable intelligence for your business.