SmithStreet' s Insights into E-commerce Published in China Daily
SHANGHAI, Nov.11, 2011
"Cashing in on click and buy", an article about China's E-commerce industry co-authored by SmithStreet' CEO, Franklin Yao and project manager, James Button is published on China Daily, a national English newspaper.
It is pointed out in the article that many e-commerce brand winners have displayed deep knowledge about China market, well established brand image and heavily localized products assortments. According to the authors, online shopping habits are influence by factors such as cultural differences between generation, disposable incomes, bank credit limitations and quality awareness.
According to Franklin Yao and James Button, to effectively utilize the online channel, foreign brands need to have a very clear understanding of who their Chinese consumers are, what these consumers are doing online, and how their brand should be positioned in the China market.
To read the full article, please click here
SmithStreet is a China-based consulting and financial advisory firm with offices in Shanghai and New York. By bringing global best practices to China and unlocking China's value, it provides clients with the knowledge and insights they need to make sound business decisions. Since its founding in 2007, it has provided its clients with strategic consulting, market research, due diligence, and financial advisory solutions across a wide range of industries.
For more information about SmithStreet, please visit the company website at http://www.smithstreetsolutions.com
About China Daily
China Daily was established in June 1981 and has the widest print circulation (over 500,000 per issue) of any English-language newspaper in the country. The editorial office is in Beijing, and the newspaper has branch offices in most major cities of China as well as several foreign capitals including Washington, London, and Brussels. The paper is published by satellite in Europe, Hong Kong and the United States.
For more information about China Daily, please visit: www.chinadaily.com.cn