CEO of SmithStreet, Franklin Yao to Speak at The Yale Club of New York City
New York, June 13th - SmithStreet CEO Franklin Yao will be presenting “Selling to the Chinese Consumer” at The Yale Club of New York City, on June 14 2011, 6:30pm.
Mr. Yao will discuss the importance of tailoring business strategies to the unique demands of the Chinese consumer. In China’s dynamic market, he stresses the importance of staying ahead of the game and up-to-date on the latest consumer trends. Mr. Yao will share his extensive experience in the industry of China-specific business consulting, including imparting his own success stories and essential factors to consider when entering the market.
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It has done this by making some adaptations to attract local customers, such as offering drinks more palatable to them, in an environment that in some respects echoes traditional tea houses in intimacy and style.
About the Yale Club of New York city
The Yale Club of New York City was designed in 1915 by James Gamble Rogers, architect of Yale’s Sterling Memorial Library as well as the Harkness Quad and Tower. With over $10 million in recent capital improvements, the 22-story neoclassical clubhouse combines traditional elegance with contemporary amenities.For more information, please visit www.yaleclubnyc.org.
SmithStreetSolutions is a Shanghai-based consulting and advisory company. Functioning as a business intelligence engine for China that collects, filters and analyzes information, SmithStreet provides the answers and solutions needed to create successful business and investment strategies for the China market. Since 2007, SmithStreet has provided its global clients with strategic consulting, market research, due diligence, and investment advisory services across a wide range of industries.
For more information, please visit www.smithstreetsolutions.com.