SmithStreet on Coach in the Wall Street Journal
New York, Jan.23, 2012
Franklin Yao, CEO of SmithStreet, discussed Coach's brand awareness among Chinese consumers in the Wall Street Journal in the article named "Coach's Shares Should Remain in Fashion".
While many high-end retail companies have experienced slower and rockier growth, Coach has presented a different growth story due largely to its acute sensitivity to consumer demand. It has most recently capitalized on the boom in smartphones and tablets, offering designer cases to accommodate the style-savvy owners of these new technologies. Its success has also relied on its effective penetration into the China market, where the rising middle class was estimated to have accounted for roughly 10% of Coach's total revenues this last fiscal year.
Specifically regarding Coach's brand power in China, Franklin Yao commented that the number of Coach's search results on Baidu, China's leading search engine, is far greater than those of its direct competitors, such as Kate Spade and Michael Kors. Further proof of Coach's high level of brand awareness in China can be seen in its large fan group on Sina Weibo. Consumer interest in the Coach brand appears to have great potential among Chinese consumers.
To read the full article, please click here
About SmithStreet
SmithStreet is a China-based consulting and financial advisory firm with offices in Shanghai and New York. By bringing global best practices to China and unlocking China's value, it provides clients with the knowledge and insights they need to make sound business decisions. Since its founding in 2007, it has provided its clients with strategic consulting, market research, due diligence, and financial advisory solutions across a wide range of industries.
For more information about SmithStreet, please visit the company website at http://www.smithstreetsolutions.com